12 Tips to Make Money On YouTube
Free Book Preview Ultimate Guide to Facebook Advertising
I have a diverse collection of business interests, including an online marketing company, real estate investments and more. I also have one of the fastest growing slot play channels on YouTube. That’s right, a YouTube channel.
I started The Big Jackpot to memorialize a pastime — high limit slot play — but it’s developed into an entrepreneurial venture of its own. My success with The Big Jackpot made me think of ways YouTube can be a tool for different individuals and businesses.
Below are the principles I’ve used to grow my channel and make money filming myself doing what I’d normally be doing anyway.
Your expertise and interests are key.
My channel may have come about accidentally, but you can set yourself up for success right away. Are you an expert in your field? Create tutorials talking about key topics. Do you perform a service?
Demonstrate your abilities on video. Arts, crafts, fitness and technology are areas that lend themselves visually to YouTube, but anyone can get in on the action. Don’t overlook interests you’ve never considered a source of revenue, such as fishing, botany or playing video games. But remember .
Consider your audience carefully. This is the single greatest factor in determining your earning potential. A channel about fidget spinners would be hot right now, but your target audience would be young children with no disposable income.
Compare this to the The Big Jackpot, which draws an audience that’s 78 percent male, with 73 percent between the ages of 25-54. That’s a valuable demographic to casinos, who skew female and older, as do competing slot channels.
So my channel can potentially deliver clientele casinos want to build, while other channels cannot. Ask: to whom does your content speak? To whom is that audience valuable?
Content is king.
To succeed on YouTube, you must produce quality content, and a lot of it. I go live twice a week, but also re-edit the footage to produce highlight reels each day. My subscribers get constant notifications featuring new and repackaged content. The rumors about millennials having short attention spans are true! You must consistently provide your viewers with a reason to check in.
Originally, I filmed my jackpots to post later on, when I had time. I had some subscribers, but my channel didn’t blow up until I started going live. I’m lucky that my show lends itself to live webcasts. I can film myself playing slots for hours, and my easily addicted fans stays tuned. But anyone with a message and a personality can retain an audience.
Establish your brand.
I’d love to say I had it all figured out when I posted my first video, but I didn’t. You are going to refine your brand over time. What distinguishes me from other slot channels is high limit betting. None of my competitors can offer the same high stakes adrenalin rush, so I have a competitive edge.
Your edge doesn’t have to cost money; it just has to be different. Create names and phrases associated with your channel. My habit of saying “boom” gave rise to the #Bomb Squad, which in turn spawned my logo, a fan club and a line of merchandise.
What sets you apart? Find a way to “do you.”
Leverage other social media platforms.
The Big Jackpot is active on most social media platforms, including Facebook, Twitter, Instagram and Patreon. We update our website and send out newsletters. Sound like work?
It is, but you need to be where people are, and people gravitate toward different platforms for various reasons. Also, to retain your audience’s fickle attention, you have to make them feel a part of something greater than themselves. In other words …
Engage, engage, engage.
Engagement is internet speak for cultivating an active rather than passive audience — one that comments, contributes, participates and likes and shares your videos.
Respond to your messages. Promote new features, live events and guest appearances. Contests are a great way to build engagement. Many channels rig their contests to get more likes and shares; but I find this happens on its own.
We give away cash or swag, and surprisingly, my room key and a high-end bottle of shampoo from my suite in Las Vegas generates a high degree of enthusiasm.
Here’s another tip that doesn’t cost anything.
Listen to your viewers.
I give my viewers many ways to contact me, including live chat during streams, YouTube comments, our forum, website, etc. I read every single message.
Recently, a few fans complained that they dislike when we reveal the amount of the jackpot in the video’s title card, so now we take a more suspenseful approach.
Develop a thick skin.
You’re not going to please everyone, so don’t even try. It’s your channel, your business, your brand, so you have to make the final decisions. There are lots of haters out there!
The moment anyone goes down a hateful road, we delete their comments and sometimes block them altogether. (YouTube provides you with these super powers — another benefit of the platform.) You want interaction, but take preemptive measures by blocking words that are inherently discriminatory or have no place in your online community.
No, you don’t need a technical background.
I own an online marketing company, but I don’t have a degree of any kind or consider myself technically gifted. I learned social media the way your children or grandchildren do; by digging into it, hands on, and learning by trial and error. If I can do it, so can you.
Yes, you can make real money on YouTube.
This is the part you’re interested in, right? For some of you, YouTube isn’t your primary driver. Perhaps you’re a consultant using your channel to increase visibility and sell services. My channel exists for its own sake, however; I’m not selling anything. So how do I make money?
Ad revenue is an obvious way. The better your subscriber base and demographics are, the more YouTube, in its algorithmical wisdom, will reward you. (Yes, I invented that word.) I make money through branding — the sale of t-shirts and Jackpot-related swag — which in turn promotes more branding.
Super Chats on YouTube, ticket sales to live events, and donation platforms such as Patreon, are other ancillary revenue streams available to almost anyone.
Sponsorships are a source of revenue that’s frequently overlooked. Startup products aiming to be the next Red Bull or Fireball often have sizeable marketing budgets.
Once you’ve established a strong subscriber base, your opinion can shape others. Endorse products you believe in and be open to co-branding opportunities that make sense based on your YouTube statistics. This platform offers great analytics.
One of my goals is to book appearances at casinos. If I promote my appearance, bring real live gamblers to my events, and expose the casino to its core clientele, that has value. It could possibly revolutionize the way casino marketing is conceptualized and budgeted.
Which brings me to my final tip — don’t aim small. Conquer the world.Know your audience — and listen to them — then give them something worth watching.
Biggest Slot Machine Wins in History
Megabucks offers the biggest slots jackpots ever recorded.
Slot machines are easy to play and can be low stakes too, yet some of the biggest casino wins in history have come from the slots. The introduction of progressive jackpots has meant that the amount of money a player can win in a single spin has increased exponentially. As a result, players of both online and land-based casinos have won slots jackpots that run into the multimillions.
Progressive jackpots increase every time the slot game is played, and no one wins. A fraction of the money from each spin is put into a pot that is set aside as a jackpot. When won, the jackpot resets to a set amount, and gradually increases again. Multiple machines can be pooled together to make bigger and faster-growing jackpots, so when no wins the prize for a while, the total can grow to an insane amount.
Online Progressive Jackpots
In recent times, online casinos have rivaled the scale of prizes offered in Vegas casinos, with progressive jackpots operating across multiple online slots. The Guinness World Record for the biggest online slot win is £13.2 million, won by British Jon Heywood in 2015 on the Mega Moolah slot.
Elsewhere, an anonymous Australian player scooped a massive $10.4 million (AUS) on the Dark Knight slot, a game which has now been discontinued due to licensing issues.
Recently, PokerStars Casino has introduced several progressive jackpot slots, which have minimum jackpots of over $1 million. They have made 12 millionaires on slots since January 2017, giving away over $23.6 million in progressive jackpots. The latest was Anchor72, who won over $3 million playing Millionaires Island.
Las Vegas Megabucks
Although the online slots offer multimillion-dollar jackpots, the biggest slots wins ever recorded have come from the Megabucks machines in Las Vegas. These slots are state-operated, and there are over 700 in operation around Nevada, all linking to form a progressive jackpot that stands at a $10 million minimum at present. The most recent jackpot win reported was $11.8 million.
The Megabucks jackpot reached over $20 million for the first time in 1998 when a retired flight attendant wagered more then they wanted to in Palace Station. Their $300 resulted in a $27.5 million jackpot. A year later, the Megabucks at Caesars Palace paid out $21 million from a single $10 spin!
One rather touching Megabucks story is that of Elmer Sherwin, who had his first taste of life-changing winnings in 1989 when he won $4.6 million playing Megabucks. Then, in 2005 and aged 92, Elmer won again; this time a massive $21.1 million. Ever the charitable man, Elmer gave away much of the money to his family and to good causes before passing away a couple of years later.
The biggest ever-recorded slot win went to an LA software engineer, who wagered $100 on Megabucks at Excalibur in 2003. He won $39.7 million, the largest in Vegas history to this day. The money was paid out in 25 annual installments of $1.5 million.
Mishaps and Misfortunes
Katrina Bookman from New York was playing slots at the Resort World Casino and was shown a winning ticket of $42.9 million. It would have been the biggest win in casino history, except it was a malfunction. The machine was only supposed to pay out a $6,500 maximum. Instead, Katrina was offered a steak dinner. Better have been a good steak!Biggest Slot Machine Wins in History Megabucks offers the biggest slots jackpots ever recorded. Slot machines are easy to play and can be low stakes too, yet some of the biggest casino wins ]]>