win cash live

Win Cash Live makes recreational sportsbook play

Operator ditches female-focused strategy and relaunches website as it looks to target male bettors

Win Cash Live is setting its sights on the male recreational sports punter after deciding to move away from a strategy of focusing on the female demographic. Speaking to eGaming Review, the operator’s CEO Ashley Faull (pictured) said the original business plan, which involved previewing novelty markets through broadcasts screened on its website and liveā€¦

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