Lucky charms commercial
From: General Mills
Introduced in 1964
- Lucky Charms was the first cereal to include marshmallow pieces. The first pieces were pink hearts, yellow moons, orange stars, and green clovers.
According to cereal lore, Lucky Charms Cereal was invented when Cheerios were mixed with pieces of Circus Peanut candies. The shapes of the marshmallow pieces (known in the industry as “marbits”) were based on the concept of the charm bracelet.
Lucky Charms has been penalized 4 votes because of multiple votes detected from the same single user (8/7/17). Only one vote per user a day allowed for any given cereal, please.
–> When the cereal was first introduced, the oat cereal pieces resembled Cheerios and were not sugar coated. The recipe was changed after initial sales of the cereal were less than stellar.
The first TV ad for the cereal introduced viewers to Lucky The Leprechaun and referred to Lucky Charms as a “charming” cereal. Get it? Charm-ing.
The following image shows the evolution of Lucky the Leprechaun from his introduction in 1964 to his more recent appearance. It also shows Waldo the Wizard – a a possible mascot replacement that General Mills experimented with in limited markets in 1975. As you can see, Lucky survived the challenge from Waldo.
Click here to see all cereals from General Mills.Lucky charms commercial From: General Mills Introduced in 1964 Lucky Charms was the first cereal to include marshmallow pieces. The first pieces were pink hearts, yellow moons, orange ]]>