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Lotto: Slot Car Man

The creative concept behind this Lotto commercial immediately grabbed our attention. The story, scripted by King and tweaked by Traktor, involves a lottery winner who decides to spend his winnings building a slot car race track in his hometown; all because he never earned his driver’s license. MediaMonks helped implement the car and track into the commercial through VFX, grading and sound design. Together with VFX Supervisor Arvid Bjön, we calculated how the weight of the 1:1 model would impact the car’s movement and how fast it should move to look and feel like its toy equivalent.

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